SEOMoz’s search is more involved than Ahrefs’ as you will need to enter in the domain name twice for different analytics. It is one of the most feature-rich tools out there. Majesticを使用してコンテンツを計画することは、Ahrefsのようなオプションを使用する場合ほど有用ではありません。 はい、データを予測に変換することは自分で可能ですが、この作業のほとんどを手動で完了する必要があります。Majestic = Simulates a search engine, has useful metrics and backlink data. Best Backlink Checker Tools For SEO 1. And estimating how much search traffic those keywords bring in. It is the bulk/batch analysis feature that allows you to analyze the backlinks of up to 200 domains, subdomains, subfolders, and URLs. Iklan companies Syarikat dalam talian naik dan turun bergantung pada kualiti pengoptimuman enjin carian. I loved that tool. 10 out of 5 possible points) Grading rubric: Majest vs. Ubersuggest. In this part, we’ll discuss the. In comparison, this is roughly half the price of SEMrush’s basic or pro plan. Here’s an overview of the performance of the two platforms mentioned! SE Ranking. On the other hand, Ubersuggest, created by an esteemed SEO expert, provides an intuitive interface and caters to marketers of all levels. Ahrefs has a YouTube channel where they share plenty of SEO material, which is really good for digital marketers. The simple fact is Ahrefs knows 216% more about Majestic SEO’s Majestic Million than they do (compared to 57% when I first ran this test in April 2013) And if you haven’t checked out Ahrefs for a while you might be surprised, because it has evolved from a simple backlink checker to a complete SEO tool. The 7 best Ahrefs alternatives – summary. Just like with Ahrefs’ backlinks tool, the real strength of this tool comes from sorting and filtering. The free edition lacks a lot of automation and monitoring features, but it can do plenty of basic work. Despite its importance for SEO, there are so many free (and better) technical audit tools out there, that we’ve given this feature a low weight of 1. [Score: 2-1 in favor of Semrush] EXCLUSIVE OFFER. In Bucket #1, 45. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. But pitting Mangools vs Ahrefs highlights its drawbacks. Compare the features, benefits, and drawbacks of both tools in our detailed analysis and make an informed decision for your digital marketing strategy. SE Ranking has one of the best backlink checkers for the most affordable price. Trust Flow or citation flow is a score of 0 to 100 based on the quality of a website’s link profile. 99 per month, Majestic offers support for one user, a historic index, raw exports, cloud report storage, 5 million downloadable backlinks, 60 detailed reports per month, 5 million analyzable backlinks, 1 million retrivable API units and 25,000 index item units. Majestic based on preference data from user reviews. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. In this case, Semrush wins without a doubt! 3. No free trial to test the features beforehand. Build a damn. 90% of my links show in majestic seo. Surfer SEO vs Ahrefs: In-depth Feature ComparisonThe only two free tools you need. Note: Mind that aHrefs count subdomains as separate domains here. Backlink anchor text — Analyze anchor texts to see. It even. LinkMiner is Mangools’ backlink checker. Paid Advertising. 💰 Price: You can try the Ahrefs suite at $7 for a 7-day trial. The Battle of Titans: SEMrush vs Ahrefs vs SpyFu vs Majestic vs Moz. We would like to show you a description here but the site won’t allow us. SEO Spyglass is a $124. It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming. An ‘authority score’ (Semrush) or ‘domain rating‘ (Ahrefs) that gives you an at-a-glance indication of how well a website is likely to perform in search results. $99 for Lite. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. Majestic is a pure link-building tool, so you will probably not want to pay $50/month for it. Are You Using Blacklisted Backlinks? Check Now. The cost of ownership couldn’t be any further apart and that might be a defining point of deciding which backlink checker is for you. Standard: $199 per month when. Cannibalizing efforts between channels. . Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Their plan is cheaper compared to others too so I think I should also give it a shot. To increase its chance of ranking higher in search, you need to build links to it. VIP. It delivers all the SEO essentials within its four tools, with fewer feature and data limitations vs many of the pure cloud-based apps. Ubersuggest is a budget-friendly option that provides basic keyword research. Ahrefs vs Majestic SEO – 1 Million Reasons Why Ahrefs Is Better [Updated for 2018]. So, you see in Ahrefs only what they allow you to see. The third school of thought is: "I don't want the best SEO tool for everything; I want a tool that does. I ran 1 million domains through Ahrefs, SEMRush, Moz, Majestic & SEO Spyglass to find out who really is the best backlink checker. Jr. Our Majestic vs Ahrefs comparison discovers all the details about the major SEO tools, revealing which platform is a better choice for the money! Reviews. In terms of affordability, Semrush emerges as a more budget-friendly choice compared to Ahrefs. Due to these reasons, it has failed to be a complete SEO software. Mangools provides more keyword results and a better month-by-month breakdown for some searches. When it comes to SEO tools, Ahrefs has established itself as a leading player in the industry. Ahrefs is a powerful all-in-one SEO toolset that covers a wide range of functionalities for digital marketers and SEO professionals. Ahrefs is arguably a bit easier to use than Semrush, and gives you more digestible, 'at-a-glance' information. Ahrefs is an SEO tool that allows you to research competitors’ websites for related keywords, track keyword difficulty scores, target keywords, and backlinking. For example, if the delta for this number is -26. Ahrefs is a marketing service aimed at professionals in the fields of SEO, content management, and website development and maintenance. So, let’s sum it all up! In this article, we talked about two popular SEO tools, Majestic SEO and Ahrefs. Not just an SEO tool, SEMrush is an all-in-one marketing suite that helps you manage SEO, paid traffic analysis (ad strategy, competitor’s paid traffic analysis, etc), social media marketing, and even PR (brand monitoring, discovering. Price So without any further ado, let’s get to the final showdown: Ahrefs vs Majestic vs Moz vs Monitor Backlinks. 5. I blocked him sometimes ago after such pointless argument and now was like WTF to whom those people talk. However, Ahrefs is a far more comprehensive set of services. 2. Majestic SEO's backlink checker was one of the first independent SEO tools to monitor backlinks. وشملت رؤى الخبراء. Explore a detailed Majestic SEO vs Ahrefs comparison to discover which SEO tool suits your needs. Ahrefs’ founder was only 15 when he built his first document search engine, if that tells you anything about the genius behind Ahrefs. Majestic’s higher monthly subscriptions cost between $99. The. Mangools is one of the most affordable, high-quality suites of SEO tools you can find, making it ideal for bloggers and small businesses. SEO Powersuite. Yeah you can safely ignore whatever he says - he have no clue whatsoever. While it doesn’t offer rich features like Ahrefs, Ubersuggest does have a completely free version and also offers a much more budget friendly options of $29/month when compared to Ahrefs price. If you don’t have time to read this post terminate your Majestic account immediately and take out the Ahrefs trial without hesitation. Ahrefs is clearly among the more expensive software options, with packages beginning at $99 per month. Majestic’s most notable feature apart from being able to check domain authority is its indexing capabilities. Search engine optimization (SEO) Blog feeds News are full blog feeds, which will provide you with more than SEO specific news and online Marketing strategy. This number reflects the quality of the websites linking to the site, measuring the “trustworthiness” of a page. Ahrefs provides top-quality tools for performing site audits, analyzing competitors’ websites, identifying SEO issues in individual pieces of content, and researching keywords. Ahrefs and Ubersuggest are popular keyword research tools that offer valuable insights for SEO. It ultimately comes down to personal preference and the specific features you prioritize as a beginner in the world of SEO. A Closer Look at Ahrefs and Majestic. Monymony said: I was just researching the traffic for a certain keyword. Use Surfer SEO’s Audit tool to track your progress and make sure that your content is still optimized for search engines. Ahrefs currently does not offer a free trial. Oct 9, 2022 #10 SeoBacklinkGenie Jr. 99 per month and is ideal for SEO professionals and agencies. And it ranks number one among Ahrefs alternatives. This doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google. It's easier to do broken link analysis with Ahrefs. Besides, there some others important tools like- semrush, majestic, smallseotools, moz are most important. Reaction score. 1. I’ll also explain how you can align SEO with other disciplines—from PPC to brand building. aHrefs versus MajesticSEO Fresh. It was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov, and has been snowballing. ahrefs seo audit tool’s t hree main tools are: Site Explorer, Which shows you the performance of specific webpages on. For example, BrightLocal is perfect for local SEO, while KWFinder is an excellent. Ahrefs. SE Ranking Backlink Checker. Site audit tool – Perform a complete site audit to see how your website is doing in search. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. Semrush – Best Ahrefs alternative overall. It's easier to do broken link analysis with Ahrefs. Total ripoff indeed. Forums. 2. No matter which one you choose, both tools give you the data you need for SEO, like finding the right keywords and checking. Solo porque alguien vea un impacto positivo después de hacer un cambio, no quiere decir que las cosas te vayan a salir igual. Ahrefs. Serpstat. A good way to reduce that is to balance advertising with cheaper and often more sustainable marketing channels and tactics. Ahrefs crawler is a lot better over majestic. You also get all of its features with every plan, unlike some other premium tools. Both tools are highly regarded and preferred by SEO professionals, but they do differ in certain aspects. 1K for the last 30 days, this means that the target has a total of approximately 26100 fewer organic keywords ranking in the top 100 than 30 days before. If you pay upfront for a year, then you will get a 16% discount on Semrush. Both products were equally easy to administer. Joined Jan. SE Ranking Backlink Checker. Majestic has a massive link intelligence database available, which allows you to gain. A Battle of Ahrefs vs Competitors. The numbers seemed weird on Google so I compared it with Ahrefs and Google stated 30. The Ahrefs dashboard is overall less cluttered than SEMrush. I’ve seen lots of smaller tools try to build their own link index. Advanced: Costs $399 per. Live feed New posts Search forums. If you’re more interested in a clean, modern, simple interface, Ahrefs is clearly easier to work with. In your WordPress dashboard, head over to Plugins > Add new. Moz Features: Keyword research tool – Moz offers an easy-to-use keyword research tool. For over 10 years now, Ahrefs has been crawling the web, storing and processing petabytes of data and fine-tuning a simple, intuitive user interface. 7 Best Link Building Tools To Use in 2023. Ahrefs, SEMrush, and Ubersuggest are the three biggest SEO tools in the market right now. 2. It’s 100% focused on backlinks. 2. the original 3). . 95 for Pro. Google Search Console – Best free on-page SEO tool. I've never used Ahrefs before but when I. Then search for “Yoast. SpyFu. It offers more affordable pricing packages than Semrush, with higher quality features and more diverse tools. Comprehending the significance of backlinks in driving traffic is equally important. Moz offers a 30-day free trial where you can test all its pro features. io is the best alternative to Ahrefs. Majestic offers three pricing plans: Lite, Pro, and API. It's easier to do broken link analysis with Ahrefs. Product giving you the most SEO data per month: Semrush. Ahrefs Cons. SEMRush. Based on the number of features and campaigns, Moz offers its users 4 different pricing options to choose from:. I like Ahrefs, but do not know the effect of the paid version, because the economy is very bad for me. Looking for a Semrush vs Ahrefs vs Moz comparison? See our analysis of Semrush, Ahrefs, and Moz with pros and cons to find out which one is better SEO tool. Ahrefs: Which is the better SEO tool?You won't believe what I discovered about Majestic this time. Mangools is one of the most affordable, high-quality suites of SEO tools you can find, making it ideal for bloggers and small businesses. SEMrush vs. Unlike Moz and Ahrefs, Monitor Backlinks is all about just that—backlinks. Majestic SEO vs Ahrefs are two such tools that could. Currently I pay for a Majestic subscription and I really like the way they display the data and I download the CSVs with my backlinks. After using Ahrefs for 3 years, I can't imagine my work life without it. Also on TechWyse: Top Internet Marketing Tools of 2015 Internet Marketing Smart Plan This infographic went through many revisions, as the. Ahrefs Backlink Checker 5. Go to SEO r/SEO • by LeoCass. The downside, however, is its complexity – it can be a handful to navigate. . The monthly subscription for the Majestic SEO Lite plan is $49. It can be used by SEO professionals to perform functions like managing portfolio, auditing websites, identifying potential clients and making success reports. Ubersuggest makes it easy to monitor your website’s SEO health, and you can track your backlink traffic on a daily basis. Good To SEO | Search engine optimization (SEO) Blog News Search engine optimization (SEO) Blog feeds News are full blog feeds, which will provide you with more than SEO specific news and online Marketing strategy This doesn’t mean Ahrefs is bad! The area where Ahrefs scores over Semrush is that it shows you data from ten search engines, while Semrush focuses only on Google. 4. Pro vlastní web je možné vytvořit report zdarma přidáním textového souboru nebo informace do robots. 6% discount) if you do so; Semrush gives you a 16. For just USD $20 per location, it’s a fantastic tool for branding and reputation management in the competitive business landscape. View community ranking In the Top 1% of largest communities on Reddit. The "SEMrush vs. Ahrefs’ Free Backlink Checker. suganth mathi Newbie. Tak samo jak w Surferze można w nich wygenerować raport z listą domen odsyłających. Backlinks play a crucial role in SEO, as they are one of the key factors search engines consider when determining a website's authority and relevance. But according to the experience people used google analytics before. Ahrefs also offers a 7-day trial for $7, so you can test the tool before committing to a subscription. Majestic: Suitable for professionals, freelancers, and businesses on a budget needing backlink insights and basic keyword research. if the redirect is broken after 1 y, A will be standing on its own and so will B. Ahrefs. Competitive benchmarking: Semrush is my particular choice in this category. Its keywords explorer tools are less comprehensive than Ahrefs. Create a clear positioning statement. Ahref Ahref is an all in one toolkit for growing search traffic and optimizing websites. WebCEO includes tools for White label SEO better to assist marketing agencies and businesses in. All three tools are unique in their own way, and the selection depends on your needs (and budget, of course!). SEMrush vs Ahrefs vs SpyFu vs Majestic vs Moz. . • 5 yr. Ahrefs’ Certification Course. Standard: Costs $179 per month for 1 user. Moz Link Explorer 10. Ahrefs vs Majestic SEO - 1 Million Reasons Why Ahrefs Is Better If you don’t have time to read this post terminate your Majestic SEO account immediately & take out the Ahrefs trial without hesitation. The best tool for you will depend on your exact needs. 99/mo. It’s the third most active crawler after Google’s and Bing's, visiting over 8 billion web pages every 24 hours and updating its index every 15–30 minutes. aHrefs versus MajesticSEO: The Real Test Ann Smarty February 5, 2013 ⋅ 3 min read 44 SHARES 11K READS Tools reviews are not easy: You can test usability (based on your own preferences) and. Or you can upgrade to their Medium, Large, and Premium plans for *$179/month, *$249/month, and *$599/month respectively. The main issue with Moz Pro is that they charge $99/month. Switching to a paid trial is best once a company reaches the mid-market level and needs to focus more on retention than acquiring new users. Moz. Search engine optimization (SEO) Blog feeds News are full blog feeds, which will provide you with more than SEO. Verdict. Screaming Frog SEO Spider . SEMrush offers a free package, but with heavy restrictions – making it only practical for light SEO on a small website. It’s a very customizable tool – there are tons of options you can configure. Majestic starts at $49. White Hat SEO. Some large businesses combine Mangools and Ahrefs in thier SEO efforts. Uncover pros, cons, and pricing in this in-depth analysis. Semrush is better to analyze traffic, doing keywords research etc. 4 billion of those keywords are for the US alone. SEO Powersuite. White Hat SEO . You do this by ranking in organic search results. Ahrefs is another well-known all-in-one SEO tool that provides a wide range of features for SEO professionals. SEO involves keyword research, content creation, on-page SEO, link building, and. Semrush – Great for large SEO projects; Majestic. In conclusion, Semrush and Ahrefs are powerful SEO tools, each with strengths and weaknesses. Ahrefs is the best competitor research and SEO tool you can get right now. The main differences between Ahrefs and SEMrush are: SEMrush has more accurate keyword difficulty data compared to Ahrefs. Kung nag-subscribe ka sa isang serbisyo mula sa isang link sa page na ito, maaaring. Pinakamahusay na Mga Tool sa SEO para sa Ecommerce: SemRush vs Ahrefs vs SpyFu vs Majestic vs Moz. However, it can be of good value to professionals who care only about backlinks. Semrush for local SEO, Semrush is an absolute winner, offering tools for local businesses looking to improve their website’s visibility. The Hoth 15. The nice thing is, SEO PowerSuite has a free edition as well as two paid editions. When comparing quality of ongoing product support, reviewers felt that Ahrefs is the preferred option. Ahrefs. The main differences between Serpstat vs Ahrefs are: Serpstat has a limited version that allows you to test the platform for free, whereas Ahrefs requires you to pay $7 for a 7-day trial. It allows you to get a huge amount of information to monitor competitors, determine the current position of your business, and evaluate the effectiveness of your optimization strategy. Who wins by the number of backlinks? For the total number of backlinks, Semrush came out on top with 47. Advanced: $399 per month. We simulate a variety of real-world scenarios to evaluate the software’s performance under different conditions, ensuring the insights you gain from us are applicable and reliable. Ahrefs is a powerful all-in-one SEO tool that offers a robust backlink checker feature. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's. Majestic is an Ahrefs alternative which provides detailed information on a website's backlinks. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. txt file via a user-friendly interface*So much more (SEMrush is a suite of 55+ digital marketing tools). Create a Google Business Profile. For Bucket #2, 8. AhrefsAhrefs is one the best SEO tools but it can prove to be a costly affair. Most SEO tools, Ahrefs and KWFinder, included, offer a list of features standard for keyword research and SEO. A ranked order of Ahrefs, Semrush and Moz by keyword ranking size of 51 domains in May 2022. If you compare Moz and SpyFu in rank tracking, the latter is a clear winner. It gives you a helpful estimate of how many backlinks you'll need to rank for a particular keyword — SEMrush has yet to introduce a similar feature. Majestic. According to Moz: “Domain Authority (DA) is a search engine ranking score developed. The Future of SEO – Embracing Test Backlinks Ahrefs. Unfortunately, this annoying aspect is built into the design of Ubersuggest as well. It's good enough for most SEO tasks. Let’s explore the strengths and weaknesses of both tools, helping you make an informed. Ahrefs; Majestic; Moz; Please note that the focus of the whole analysis below is on how we believe SEO tools aid e-commerce enterprises. Depending on the prices you can opt for the right tool. It will cost you $7 to test it out for a week; We found the most benefits in: Transparency – Ahrefs lets you gain insight into your competitors’ campaigns with ease making the internet a more transparent place. Majestic Vs Ahrefs. Design a simple, logical website structure. Let’s take a deeper look at each feature. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. Moz offers a wide range of SEO tools, including keyword research, link building, and site optimization. I like to use Majestic for backlink checking, even if their index isn't as complete as Ahrefs'. This beginner’s guide, consisting of seven chapters, has everything you need to understand the basics of SEO and start ranking higher. . Who should use. There is no chance in hell that you can get 95%+. Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. Idea ini berkembang, pekerja anda mengendalikan perkhidmatan pelanggan seperti profesional, dan sebahagian besar penghantaran anda tiba lebih awal… Terus membaca Alat SEO. Just as we mentioned earlier, for just a tiny fraction of Ahrefs or Majestic price (!), SEO SpyGlass offers core deep link analysis, and link management features you won't find anywhere else. 1. Your choice between the Kwfinder Keyword Research Tool vs Ahrefs Keyword Research Tool ultimately depends on your individual needs and preferences. Within a short period of time, Ahrefs built a sterling reputation in the SEO community and became widely regarded as one of the most accurate backlink analysis tools on the market. BrightLocal’s Local SERP Checker. 1. I did testing myself,I built about 300k backinks to one site,and ahrefs showed only 42k. The API plan offers custom pricing based on specific requirements. Google Analytics. Έχετε μπερδευτεί με τα εργαλεία seo; Αναλύουμε τις καλύτερες επιλογές, βοηθώντας σας να. SEMrush is known for its comprehensive keyword research and competitor analysis features. Consequently, many website creators frequently use useful SEO and site optimisation tools for assistance. You’ll have to pay extra for many features, including daily rank tracker updates and more users. Im looking at expired domains and want to get the best info on the sites. To find broken backlinks to your site, you can use paid tools like Majestic or the Ahrefs Site Explorer, or you can use the Free Backlink Checker from SEO Review Tools. Ahrefs. They are winning on ~76% of domains compared to Majestic SEO’s ~24%. Majestic SEO is often categorized as “ all-in-one ” SEO tools — versatile like Moz Pro, SEMrush, Ahrefs, Mango Tool, but this is a wrong assumption. How They Compare 1. it does offer a restricted free version for those who want to test its functionalities before investing in a paid subscription. It does not show you an in-depth analysis of backlinks. SaaS SEO: The Ultimate Tried & Tested Guide. Backlink anchor text — Analyze anchor texts to see. In this guide, I’ll explain why you should include SEO in your marketing strategy. Now3. So, if any site have fake backlinks, the topic is usually wrong. 🏆 Semrush vs Ahrefs vs Majestic SEO WinnerOne comparison often made by marketers is between SEMrush vs Ahrefs, the two most popular SEO tools on the market. It is constantly updated and the team keeps on adding new features which keeps users hooked. About: Semrush has emerged as one of the most comprehensive SEO and market research tools. The two paid editions are $300 per year and $700 per year as well, putting them on the cheaper end of tools on this list. Ahrefs is a fantastic SEO tool. 95 – $449. One of the best things about Ahrefs is that it crawls and indexes new backlinks really fast. Google Search Console is one of the essential tools in SEO. By understanding the key differences, features, pricing, and use cases of both tools, you can make an informed decision and choose the tool that best supports your SEO success. OKR 2 SEO Objective 2: Expand the topical relevancy of the site around X keyword/topical clusters for a new product launch. Unlinked mentions – Ask to turn the mention of your brand into a link. The SEO Power Suite is a better choice for agencies, though, since it has great white label reporting. Majestic: Suitable for professionals, freelancers, and businesses on a budget needing backlink insights and basic keyword research. Price: Plans start at $99. 1; 2; First Prev 2 of 2 Go to page. 10 out of 5 possible points) Grading rubric: Majest vs. SEMrush is more affordable at higher pricing tiers (Agency and Enterprise) compared to. 6. Majestic SEO can only tackle backlink-related tasks. If you expect to rank (and, indeed, you do – leads generated from SEO have a 14. Because in today’s post I’m going to compare Semrush vs. When comparing Ahrefs with Majestic in terms of cost, Ahrefs is definitely the more expensive option. In conclusion, both Semrush and Ahrefs are effective SEO tools that can increase a company’s website’s online visibility. Majestic has two types of indexing. Image link building – Find sites that have used your images without proper attribution and ask them for a link. PR – Give them a killer story to cover. Majestic – Best alternative to Ahrefs’ Site Explorer tool (backlink analysis). Majestic specializes exclusively in links, which allows it to offer what it claims are the most comprehensive backlink data and metrics available. Increasing the traffic to your website necessitates a specific skill set, which includes having a decent grasp of SEO. That makes the entire test biased in Majestic’s opinion The data set was very small with just 3 sites analysed and compared The results could not be independently verified. Three great tools for backlink analysis have been constantly improving over the last few years. Google Search Console 2. feeds, which will provide you with more than SEO specific news and online Marketing strategy. Ahrefs DR (Domain Rating) is a metric that measures the authority of a website’s backlink profile on a scale of 0 to 100. Open menu Open navigation Go to Reddit Homeon essential tools that every SEO needs & ThatSEOGuy recommends. Ubersuggest Vs Ahrefs . Reviewers felt that Ahrefs meets the needs of their business better than Ubersuggest. Thanks, everyone for clearing it up. The third school of thought is: "I don't want the best SEO tool for everything; I want a tool that does. 000 monthly searches for the keyword, while ahrefs stated 14. The backbone of our review process is the rigorous testing and analysis each SEO service undergoes.